Food Label Tips

To read a cereal label correctly, flip the box over and ignore the front. Here’s exactly what to look for — serving size, sugar names, the whole grain rule, and fiber — so you can evaluate any box in under 60 seconds.

You are standing in the cereal aisle. Your child wants the box with the cartoon character. The front says "Made With Whole Grain," "No Artificial Colours," and "Good Source of Fibre." You put it in the cart because it sounds healthy. The ingredient list on the back tells a different story. The front of a food package is marketing. The back is the law. Learning to read the back is one of the most valuable things a parent can do. This guide walks you through exactly how to